Introducing Netflix’s online e-commerce store into their mobile app.
01. Overview
This case study documents the UX design process for a personal project undertaken in july 2024: integrating an online e-commerce store into the existing Netflix mobile app. The project was completed within a 40-hour timeframe over one week, focusing solely on the user interface and user experience.
Note:
This project represents one of my early UX design projects, undertaken when I was still developing my skills and knowledge in the field.
02. Role
Familiarizing oneself with some things.
As this was one of my early projects, I encountered numerous challenges and made several mistakes. However, these setbacks proved invaluable learning experiences. Dedicating nearly 6 hours daily to this project outside of my college commitments was a significant undertaking, but it provided a valuable opportunity for hands-on learning and personal growth.
03. Key challenges
Growth is the top priority
Problem Statement
How can Netflix seamlessly integrate its e-commerce platform into the existing mobile app to enhance user experience, increase revenue, and deepen fan engagement without disrupting core streaming functionality?
Objectives & Goals
Increase revenue: Generate additional revenue streams through merchandise sales.
Leverage existing user base: Capitalize on the large and engaged subscriber base.
what were the business Challenges
Monetization
How can Netflix monetize its existing user base without negatively impacting subscriber satisfaction?
Experience
How can Netflix seamlessly integrate e-commerce without interrupting the core video streaming experience?
Our Process
04. UX design
Our research concludes
Recommendations
Leverage Netflix's powerful recommendation algorithm to suggest merchandise tied to popular shows, enhancing the user experience without disrupting core functionality.
Subtle nudge
To seamlessly integrate the Netflix Shop, consider a subtle nudge on the homepage and 'New & Hot' section.
Sources -
Articles on medium (about Netflix , Netflix shop & Netflix app)
www.semrush.com (For comparing traffic on both Netflix & Netflix shop)
www.businessofapps.com (For getting insights about Netflix app’s performance)
Features & Functionalities to resolve user needs
Store
Adding Store page in bottom Navigation
New & Hot
Strategically Positioning New Merchandise Collections
Cart
Frictionless shopping journey.
04. Major Screens
Based on limited knowledge
05. Closing
Journey Ends
With a focus on growth, we can achieve our strategic objectives and ensure continued success.
Winning Moments
Exceeding Expectations: Achieving a result that surpassed initial goals or expectations.
Personal Growth: Experiencing personal growth and development throughout the project, such as increased confidence, improved communication skills, or enhanced problem-solving abilities.
Lessons Learned
Continuous Improvement Recognized the importance of continuous learning and adaptation throughout the project lifecycle.
Time Management: Enhanced time management skills by effectively prioritizing tasks and balancing them with the demands of college commitments.
Explore my other case studies
Introducing Netflix’s online e-commerce store into their mobile app.
01. Overview
This case study documents the UX design process for a personal project undertaken in july 2024: integrating an online e-commerce store into the existing Netflix mobile app. The project was completed within a 40-hour timeframe over one week, focusing solely on the user interface and user experience.
Note:
This project represents one of my early UX design projects, undertaken when I was still developing my skills and knowledge in the field.
02. Role
Familiarizing oneself with some things.
As this was one of my early projects, I encountered numerous challenges and made several mistakes. However, these setbacks proved invaluable learning experiences. Dedicating nearly 6 hours daily to this project outside of my college commitments was a significant undertaking, but it provided a valuable opportunity for hands-on learning and personal growth.
03. Key challenges
Growth is the top priority
Problem Statement
How can Netflix seamlessly integrate its e-commerce platform into the existing mobile app to enhance user experience, increase revenue, and deepen fan engagement without disrupting core streaming functionality?
Objectives & Goals
Increase revenue: Generate additional revenue streams through merchandise sales.
Leverage existing user base: Capitalize on the large and engaged subscriber base.
what were the business Challenges
Monetization
How can Netflix monetize its existing user base without negatively impacting subscriber satisfaction?
Experience
How can Netflix seamlessly integrate e-commerce without interrupting the core video streaming experience?
Our Process
04. UX design
Our research concludes
Recommendations
Leverage Netflix's powerful recommendation algorithm to suggest merchandise tied to popular shows, enhancing the user experience without disrupting core functionality.
Subtle nudge
To seamlessly integrate the Netflix Shop, consider a subtle nudge on the homepage and 'New & Hot' section.
Sources -
Articles on medium (about Netflix , Netflix shop & Netflix app)
www.semrush.com (For comparing traffic on both Netflix & Netflix shop)
www.businessofapps.com (For getting insights about Netflix app’s performance)
Features & Functionalities to resolve user needs
Store
Adding Store page in bottom Navigation
New & Hot
Strategically Positioning New Merchandise Collections
Cart
Frictionless shopping journey.
04. Major Screens
Based on limited knowledge
05. Closing
Journey Ends
With a focus on growth, we can achieve our strategic objectives and ensure continued success.
Winning Moments
Exceeding Expectations: Achieving a result that surpassed initial goals or expectations.
Personal Growth: Experiencing personal growth and development throughout the project, such as increased confidence, improved communication skills, or enhanced problem-solving abilities.
Lessons Learned
Continuous Improvement Recognized the importance of continuous learning and adaptation throughout the project lifecycle.
Time Management: Enhanced time management skills by effectively prioritizing tasks and balancing them with the demands of college commitments.
Explore my other case studies
Introducing Netflix’s online e-commerce store into their mobile app.
01. Overview
This case study documents the UX design process for a personal project undertaken in july 2024: integrating an online e-commerce store into the existing Netflix mobile app. The project was completed within a 40-hour timeframe over one week, focusing solely on the user interface and user experience.
Note:
This project represents one of my early UX design projects, undertaken when I was still developing my skills and knowledge in the field.
02. Role
Familiarizing oneself with some things.
As this was one of my early projects, I encountered numerous challenges and made several mistakes. However, these setbacks proved invaluable learning experiences. Dedicating nearly 6 hours daily to this project outside of my college commitments was a significant undertaking, but it provided a valuable opportunity for hands-on learning and personal growth.
03. Key challenges
Growth is the top priority
Problem Statement
How can Netflix seamlessly integrate its e-commerce platform into the existing mobile app to enhance user experience, increase revenue, and deepen fan engagement without disrupting core streaming functionality?
Objectives & Goals
Increase revenue: Generate additional revenue streams through merchandise sales.
Leverage existing user base: Capitalize on the large and engaged subscriber base.
what were the business Challenges
Monetization
How can Netflix monetize its existing user base without negatively impacting subscriber satisfaction?
Experience
How can Netflix seamlessly integrate e-commerce without interrupting the core video streaming experience?
Our Process
04. UX design
Our research concludes
Recommendations
Leverage Netflix's powerful recommendation algorithm to suggest merchandise tied to popular shows, enhancing the user experience without disrupting core functionality.
Subtle nudge
To seamlessly integrate the Netflix Shop, consider a subtle nudge on the homepage and 'New & Hot' section.
Sources -
Articles on medium (about Netflix , Netflix shop & Netflix app)
www.semrush.com (For comparing traffic on both Netflix & Netflix shop)
www.businessofapps.com (For getting insights about Netflix app’s performance)
Features & Functionalities to resolve user needs
Store
Adding Store page in bottom Navigation
New & Hot
Strategically Positioning New Merchandise Collections
Cart
Frictionless shopping journey.
04. Major Screens
Based on limited knowledge
05. Closing
Journey Ends
Winning Moments
Exceeding Expectations: Achieving a result that surpassed initial goals or expectations.
Personal Growth: Experiencing personal growth and development throughout the project, such as increased confidence, improved communication skills, or enhanced problem-solving abilities.
Lessons Learned
Continuous Improvement Recognized the importance of continuous learning and adaptation throughout the project lifecycle.
Time Management: Enhanced time management skills by effectively prioritizing tasks and balancing them with the demands of college commitments.
Explore my other case studies